QSM Asset Management Ltd has recently disclosed the sale of 35,844 Whirlpool Corporation (WHR 0.28%) shares in its SEC filing for the period ending Q3 2025. This transaction is estimated to be worth approximately $3.3 million, based on the average quarterly price for that period.
What Happened
In a filing with the U.S. Securities and Exchange Commission dated October 16, 2025, QSM Asset Management Ltd reported a reduction in its stake in Whirlpool by selling 35,844 shares during Q3 2025. The estimated transaction value was $3.3 million, calculated based on the average unadjusted closing price for that quarter. Following this sale, the fund retained 40,456 shares valued at $3.13 million as of Q3 2025.
What Else to Know
The sale has reduced QSM’s Whirlpool position to 2.2% of its 13F Assets Under Management (AUM) as of Q3 2025.
Here are the top holdings after the filing:
- Zimmer Biomet Holdings: $12.9 million (9.2% of AUM) as of September 30, 2025
- Intel: $12.2 million (8.7% of AUM)
- Viatris: $11.60 million (8.29% of AUM)
- Rio Tinto: $11.51 million (8.2% of AUM)
- Pfizer: $11.3 million (8.1% of AUM)
As of October 15, 2025, Whirlpool shares were priced at $73.16, reflecting a decline of 29.03% year-to-date and trailing the S&P 500 by 39.1 percentage points.
Company Overview
| Metric | Value |
|---|---|
| Revenue (TTM) | $15.52 billion |
| Net Income (TTM) | $-148.00 million |
| Forward Dividend Yield | 4.97% |
| Price (as of market close 2025-10-15) | $73.16 |
Company Snapshot
Whirlpool Corporation is a leading manufacturer and marketer of home appliances, including refrigerators, freezers, laundry machines, dishwashers, and small domestic appliances. The company operates under various global brands such as Whirlpool, Maytag, KitchenAid, and JennAir.
Revenue is primarily generated through the sale of home appliances and related accessories to retailers, distributors, builders, and direct consumers across North America, EMEA, Latin America, and Asia.
Whirlpool’s main clientele includes large retailers, appliance dealers, builders, and end consumers seeking durable and innovative household appliances. The company’s strong brand recognition and diverse product offerings solidify its market position.
Foolish Take
In the third quarter, QSM Asset Management nearly halved its stake in Whirlpool. While the firm still holds over 40,000 shares valued at approximately $3 million, this sale represents a significant reduction. Before the transaction, Whirlpool accounted for over 7% of QSM’s equity holdings reported in SEC Form 13F, but it now constitutes about 2.2% of its assets under management (AUM).
Whirlpool recently announced plans to cut its dividend, which will reduce its forward dividend yield to around 5% at the current share price, compared to a trailing-12-month yield of 8.5%. This decision may have influenced QSM’s decision to reduce its holdings in Whirlpool.
Despite these challenges, Whirlpool is positioned to benefit from a potential recovery in the U.S. housing market. Analysts continue to predict a rebound, but QSM may be hedging its bets on Whirlpool, possibly indicating a lack of confidence in the anticipated recovery.
Glossary
13F reportable assets: Assets that institutional investment managers must disclose in quarterly SEC Form 13F filings.
AUM (Assets Under Management): The total market value of investments that a fund or manager oversees on behalf of clients.
Quarterly report: A financial statement released every three months, showing a company’s or fund’s performance and holdings.
Dividend yield: Annual dividends paid by a company divided by its current share price, expressed as a percentage.
Top holdings: The largest individual investments in a fund’s portfolio, typically ranked by market value or percentage of AUM.
Unadjusted closing price: The final trading price of a stock for the day, not accounting for dividends or stock splits.
Filing: An official document submitted to a regulatory body, such as the SEC, detailing financial or ownership information.
TTM: The 12-month period ending with the most recent quarterly report.
Lagging the S&P 500: Underperforming the S&P 500 index over a specific period.
Fund: An investment vehicle pooling money from multiple investors to buy securities according to a stated strategy.
Builder: In this context, a company that constructs new homes and purchases appliances in bulk for installation.
Portfolio: The collection of investments held by an individual or institution.
Howard Smith has positions in Intel and has the following options: short November 2025 $26 calls on Intel. The Motley Fool has positions in and recommends Intel and Pfizer. The Motley Fool recommends Whirlpool and recommends the following options: short November 2025 $21 puts on Intel. The Motley Fool has a disclosure policy.
