Despite a 2% drop in Apple’s stock this year, Lee argues that the company’s current valuation remains unattractive. He highlights tariffs as a significant concern that could “come back to haunt AAPL.” According to Lee, the existing tariff-exempt status for smartphones is at risk, and the uncertainties surrounding the U.S.-India and U.S.-China tariff frameworks are underestimated risks. He pointed out that with the recent imposition of an additional 100% tariff on Chinese imports—now at 30%—the future exemption of smartphone imports from China is uncertain.
Furthermore, Lee expressed skepticism about China’s ability to meet 100% of U.S. demand for the upcoming iPhone 17, particularly with production shifting to India. He also noted that the company may face increased pressure from the U.S. administration to manufacture more iPhones domestically, especially if tensions between the U.S. and China continue to escalate.
The margin for the iPhone 17 could be further squeezed due to an unfavorable product mix and rising material costs. “iPhone 17’s sales momentum has shown further slowdown,” Lee stated. Earlier this month, he downgraded Apple to underperform, citing overly optimistic expectations surrounding the company’s next iPhone release.
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